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Armen Keteyian is an eleven-time Emmy Award-winning journalist and the author or coauthor of six New York Times bestsellers, including The System and Tiger Woods. He lives in Connecticut spoke to Bill-Mike about his new book THE PRICE: What It Takes to Win in College Football’s Era of Chaos”
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THE PRICE
What It Takes to Win in College Football’s Era of Chaos
by Armen Keteyian and John Talty
Harper / August 27, 2024
Two of the nation’s most respected sports journalists team up for a vital, hard-hitting investigation into the tumultuous state of big-time college football.
We are living in the Wild West of college sports. Name, Image and Likeness endorsements, the transfer portal, collectives, conference realignment, the powerful influence of media companies have all rendered the notion of amateur athletics a quaint relic of the past, replaced by a Brave New World where money and self-interest rule.
THE PRICE: What It Takes to Win in College Football’s Era of Chaos” (Harper, August 27, 2024) is a sweeping, in-depth, thought-provoking look at an inflection point in big-time college football. Six-time New York Times bestselling author Armen Keteyian and award-winning national college football reporter John Talty conducted more than two hundred wide-ranging interviews with head coaches, athletic directors, conference commissioners, administrators, politicians, power brokers, agents and media executives from one corner of the sport to the other. They reveal never-before-reported details on major players such as Nick Saban, Jim Harbaugh, Kirby Smart, Jimbo Fisher, and Lane Kiffin. Keteyian and Talty’s reporting also lays bare the machinations that destroyed the historic conference that was the Pac-12, purely in the name of greed.
As the sport’s premier coaches race for the exits, Keteyian and Talty reveal deep, dark truths about a beloved game under siege—and the financial, physical, emotional and psychological toll taken on everyone whose dreams and fortunes often depend on the final score on a Saturday afternoon.
“This is a must-read masterpiece. At college football’s most critical moment,
John Talty and Armen Keteyian have delivered a blockbuster—
the definitive, spellbinding, never-before-told story of the sport’s wildest period.”
—Paul Finebaum, ESPN college football analyst and New York Times bestselling author of
My Conference Can Beat Your Conference: Why the SEC Still Rules College Football
“No one has chronicled the increasingly bizarre world of college football
with greater depth, breadth, and clarity than Armen Keteyian has.
Here Keteyian and John Talty bring perspective to our current hypercharged era,
with its unprecedented money, exposure, and pressure, while managing to personalize
the price paid by those who still care about the sport’s soul.
The chapters on the Michigan-Harbaugh saga alone justify the purchase of this great book.
I wish I’d written it.”
— John U. Bacon, New York Times bestselling author of
Overtime: Jim Harbaugh and the Michigan Wolverines at the Crossroads of College Football
About the Authors
Armen Keteyian is an eleven-time Emmy Award-winning journalist and the author or coauthor of six New York Times bestsellers, including The System and Tiger Woods. He lives in Connecticut.
John Talty is the national college football writer for CBS Sports and 247Sports and the author of the Wall Street Journal bestseller The Leadership Secrets of Nick Saban. He lives in Alabama.
About the Book
Title: “THE PRICE: What It Takes to Win in College Football’s Era of Chaos”
Authors: Armen Keteyian and John Talty
Publisher: Harper