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Pricey premium liquor: Customer stunned by $55 glass of scotch - John Matarese Don’t Waste Your Money Consumer Reporter TV 5 spoke to Bill about "Drink-flation" will surprise you, if you are not prepared
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Have you ordered a glass of wine, mixed drink, or shot of bourbon lately? One man is stunned after being charged $55 for a drink on the rocks.
By: John Matarese
If you’re planning to drink in or out, you might be served a side of sticker shock with your cocktail this year.
From a nice glass of wine, to an after-dinner cocktail, you may find you're paying more to indulge these days.
Some are calling it "drink-flation."
James Delorenzo was at brunch with a friend, when they each decided to have a scotch on the rocks.
"I ordered two Johnny Walkers," he said.
But which one?
"The waitress said, 'Do you want Red, Blue, or Black?'" he said,
He chose Blue, as it sounded different from the more basic red version, then paid at the waitress's portable scanner.
"I pressed the green button and didn't think that much about it," he said.
Bad idea.
"I examined it next day and there was a charge for $110 for the two mixed drinks," he said.
He was charged a stunning $55 a glass.
Liquor stores warn of high prices
Micah Dennison, manager of The Party Source liquors, isn't surprised.
His store keeps Johnny Walker Blue in a locked case, because of its very high price.
"You're at $240 for 750 ml of Johnny Walker Blue right now," he said.
Meanwhile, Dennison showed us that Johnny Walker Red is only $40 a bottle.
"You want to look at the list and know what Johnny walker you are ordering," he said.
Dennison says bourbons and whiskeys can cost hundreds of dollars a bottle due to scarcity, some of it planned, some not.
"Supply and demand has a lot to do with it, especially for the specific labels," he said.
In addition, he says, you have higher labor rates at distilleries, as well as higher bottling costs.
Whether you’re a bourbon enthusiast or not, drinking socially will cost you.
The cost-of-living calculator Expatistan.com estimates:
- A bottle of beer averages $3 (or less) at the supermarket… but will run you $7 (or more) in a bar.
- A bottle of wine on your shelf at home, at $14, will cost you barely more than one cocktail in a club.
And if the drink calls for a high-end liquor, you'll be paying even more.
Some Remy Martin cognac can cost well over $1,000 per bottle.
Be careful asking for that in a bar.
James Lorenzo's tip? Ask before ordering.
"$55 for one mixed drink? I've been around the block a few times, and I've never had something like that happen," he said.
So don't assume that bar drink will cost just $12 these days.
That way you don’t waste your money.
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