Photo: Images courtesy of the Cleveland Cavaliers
CLEVELAND, OH – The Cavaliers unveiled three new uniforms that will be rotated throughout the 2022-2023 season. Cavs Creative Director and internationally renowned contemporary artist Daniel Arsham oversaw the design process for the Cavs Nike Collection that includes the Association (white), Icon (wine) and Statement (black) core uniforms.
The team says, “ The updated brand identity and logo collection was created to reflect today’s Cavs, a young and talented team defining a new era for the franchise. The new look brings back the reflective, shiny, proper Cavaliers Gold that originated in the early 80’s and re-emerged in the details of the 2003-10 uniforms.”
The Association, Icon and Statement uniforms were uniquely designed with seamless, monochromatic layering around the collar, arms, shorts and waistbands.
The white Association uniform is accented in wine and gold and shows off a new secondary “V net” logo centerpiece on the jersey top and refreshed primary “Cavs C” logo on the shorts.
Photo: Image courtesy of the Cleveland Cavaliers
The new “CLEVELAND” wordmark is featured in gold on the chest of the wine Icon uniform and the primary “Cavs C” logo can be found of the left shorts panel.
Photo: Image courtesy of the Cleveland Cavaliers
The Jordan-branded Statement uniform, inspired by the iconic uniforms worn during the Cavs first NBA Championship in 2016, displays the “Cavs C” logo on a black shell, while the side paneling of the shorts features the secondary logo.
Photo: Image courtesy of the Cleveland Cavaliers
Additionally, all three uniforms feature a gold patch on the back center collar with the number “1” positioned inside an outline of the Larry O’Brien trophy - a standard feature on the uniforms of all teams that have won an NBA championship. The uniforms will also feature new patch their partner Cleveland-Cliffs.
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