Burger King Pride Campaign Faces Backlash On Social Media

Photo: Getty Images-RiverNorthPhotography

Burger King Austria took to Instagram and unveiled the "Pride Whopper," which it will sell until June 20. It is the same normal hamburger sandwich, but with "two equal buns," which means you can get it with ether two top halves or two bottom halves.

"The ad is definitely 'cheeky' to make people smile, however it does leave room for interpretation," said Angelica Gianchandani, practitioner in residence for the brand marketing and the executive MBA programs at the University of New Haven

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