Fairview Park - The Fairview Park City School District has unveiled it's new logo after several years of planning and design, feedback, and final board approval at the April 16th school board meeting.
The “New Warrior,” portrayed as a charging champion, incorporates elements of the district’s primary logo (the Fairview Shield, which it has held for about a decade), maintaining brand awareness while adding a new, energetic perspective.
“It gives our students now an identity, something they haven't had in a long time,” said Chris Vicha, principal of Fairview High School and Lewis F. Mayer Middle School. “It seemed like the timing was perfect with the renovations to our buildings, the strategic plan update, and a new athletic conference.”
“We did not have a clear brand identity among our sports teams and programs, specifically,” he added. “Teams were using different logos, variations of those logos, and nothing was consistent. And most importantly, students were telling us that they didn’t relate to any of it.” Vicha added that students even went out of their way in 2012 to make a new mascot, a ficus, apparently to voice their displeasure with the lack of identity the school had.
In an effort to streamline the district brand and have greater brand control, Vicha proposed a new logo concept to the Superintendent and Board of Education, and after gathering feedback from K-12 students, staff, alumni, coaches, the Fairview Park Athletic Club, and community members, an idea was born.
The logo was then designed by Mark Hull, a Fairview Park resident of 16 years and a parent of a Fairview High School graduate and a current 11th grade student.
High school students received the first look at the new logo during Red Day, an annual high school spirit day.
The district will gradually phase in the new logo as part of the rebranding process. For athletics, it will be a part of the regular athletic uniform rotation. “Everyone should have the new logo on their uniforms by 2022,” said Athletic Director Joe Dianetti. Dianetti also added that he's got a few takers to be the first mascot.
Those plans will be filled with tryouts this summer as the costume is still a few months away from being finished.
The Warriors’ former logos (which are pictured below) will be featured on various items in the soon-to-be renovated Warrior Room at Fairview High School, as a part of an alumni and historical display.
Photos by: Kyle Cornell / WTAM 1100
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