Nike Capitalizing on LeBron's Appearance in NBA Finals

LeBron New Shoes/Credit: Sneaker News/Nike

(Cleveland)  --  LeBron James and Nike are releasing new sneakers just in time for Game One  of the NBA Finals.  Nike plans to release the "25 Straight" Zoom Soldier Thursday, modeled after the shoes James wore in during the 2007 Eastern Conference Finals.  The shoes are named after the game where James scored 25 points in a double overtime win. They'll  go for  $150 a pair.

Also, the show giants unveils its new commercial tonight showing a young LeBron getting his famous "Chosen 1" tattoo.

LeBron New Shoes/Credit: Sneaker News/Nike



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