Bruce Goodman: CEO of White Dove Mattress

Photo: Photo courtesy of White Dove Mattress

Founded in Cleveland in 1922, White Dove Mattress has made a name for itself as a quality, family-owned brand committed to providing people a good night’s sleep. Celebrating a century for any business is no easy feat, but White Dove has remained family-owned and made in America. The team at White Dove, led by Bruce Goodman, prides themselves on constantly innovating and evolving, finding new solutions based on feedback from consumers.

 “There’s no question that sleep is one of the most important, if not the most important, part of our day,” said Bruce Goodman, CEO, White Dove Mattress. “Over the past 100 years, our focus was simple, build a mattress of the highest quality that will give people a restful night’s sleep and allow them to wake up refreshed and feeling productive. We are so proud to see this legacy continue now with a fourth generation of the Goodman family still working toward the same goal.”

 To commemorate this incredible milestone, White Dove will manufacture a special 100th Anniversary mattress. A century in the making, this mattress is the best of the best. It features better back support with a 2,250 individually wrapped coil system. A high-density perimeter edge foam offers a firmer seating edge, and new frost fiber technology provides a cooler sleeping experience. Finished off with 24 hand tufts makes this mattress ideal for an adjustable power base. It also has a 25-year warranty which significantly surpasses the industry standard.

 In addition to this beautiful new mattress, White Dove will give back to the local Cleveland community by generously donating 100 twin mattresses to the Cleveland Furniture Bank’s Beds for Kids initiative. Beds for Kids provides mattresses to children in Northeastern Ohio who are most in need.

 “We’re proud to have spent the past century in the Cleveland area and want to give back to our community that has supported us in a truly meaningful way,” said Goodman. “Everyone deserves a comfortable bed and a restful night’s sleep, especially children as sleep is essential to their growth and development.” 

Hear the CEOs You Should Know podcast with Bruce Goodman below.

Visit White Dove Mattress: HERE

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