Festival Season Returns Post-Pandemic But Now During Financial Uncertainty

The two-day Wonderstruck Festival offers a safe post-COVID environment plus a payment planPhoto: The Elevation Group

CLEVELAND -- There will be no mask or vaccine requirement at the WonderStruck festival at Lakeland Community College.

"Concerts, very similar to sports, are wide open," says festival organizer Denny Young, president of the Elevation Group, who's also putting on WonderBus in Columbus August 26th to 28th and WonderRoad in Indianapolis June 11th and 12th. "We feel strongly that outdoor concerts in the open air and with lots of space present the safest environment to attend an event."

The concert industry is coming off a two-year pandemic in 2022 but what's also different this summer is financial uncertainty brought on by increased inflation, rising gas prices, and a war in Europe.

"Things are more difficult than maybe than three years ago or four years and we've gotten feedback that having the opportunity to buy tickets over multiple payments is something very attractive and appealing to our customers," says Young.

Starting this weekend, payment plans starting at $50 will hold tickets at a frozen price.


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