How important is winning the East for Cavs?

How important is having the Eastern Conference best record for the Cavaliers?

Currently, the Cavs and Boston Celtics are in a virtual tie for the top spot. Cleveland is 47-25 with 10 games left to play, while the Celtics are 48-26 after their win Sunday over the Miami Heat with eight games to play.

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(Photo by Gregory Shamus/Getty Images)

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