Toys R Us Bankruptcy Auction Canceled, Brand Set For Revival

posted by Scooter Reese - 

Toys R Us is back from the Dead?....Is it really coming back?...Toys R Us will live to see another day, as its controlling lenders choose to pull out of the bankruptcy auction.  The Wall Street Journal reports that Toys R Us’ controlling lenders “intend to revive the business behind the Toys ‘R’ Us and Babies ‘R’ Us brand names.” The goal is to “create new, domestic, retail operating businesses” while maintaining its licensing of certain products worldwide, according to court documents filed Monday, as reported by the Journal. The company’s lenders decided to reverse the order after speaking to controlling parties and deciding the brand was too valuable to give up.

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