A news service that provides WCVB some digital content accidentally posted a pic of Aaron Hernandez in connection w/Pats AFC champ win on our social media. It's embarrassing & unacceptable. We apologize & are working w/team to correct so something like this never happens again.— WCVB-TV Boston (@WCVB) January 22, 2018
WCVB apologized for tweeting a photo of Aaron Hernandez with a story about today's game. "It's embarrassing & unacceptable. We apologize & are working w/team to correct so something like this never happens again." https://t.co/W9ogfjpQdB— Awful Announcing (@awfulannouncing) January 22, 2018
I know a little bit about things like this, and the TV station WCVB might be trying to protect an employee. Typically, a digital content employee will search for relevant images with key words. But of course it's feasible an outside source or station handled this content, or had an automated system spit out a picture matching the description of the story. Regardless, this underscores the foibles of leaving social media content to an out of house outlet, because you can get bit by an Aaron Hernandez picture while you're trying to celebrate another New England Patriots Super Bowl appearance.