When inflation hits, sometimes you need to go back to your roots and live more cheaply…and that’s exactly what’s happening with beer.
With inflation hitting 9.1% in June, consumers are pinching their pennies and going the cheaper routes to satisfy their vices.
During that same month, there was a 5.4% increase in the sale of economy beers like Busch Light, Milwaukee’s Best, and Icehouse. The classics never really die.
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