Ford Motor is unveiling its' reborn 'Bronco' S-U-V and the company has chosen an ironic day to do so.
Ford will introduce the new 'Bronco' on July 9 which happens to be O.J. Simpson's birthday.
The 'Juice' has been forever linked to the vehicle since a low speed chase with Los Angeles Police 26 years ago today.
O.J. was a passenger in the vehicle driven by his good friend, A.C. Cowlings.
Simpson was wanted for the murders of his ex-wife Nicole and her friend, Ronald Goldman.
Ninety-five million people watched the hours long drama. Ford says the selection of July 9 to unveil the new 'Bronco' is purely coincidence.
Ford ended production of the 'Bronco' in 1996.
(Photo courtesy of Mike Nelson/AFP via Getty Images)