Reese's $25,000 Promotion May Violate Sweepstakes Laws

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Reese’s may be in violation of state and federal laws with its new sweepstakes offer currently advertised on packs of peanut butter cups. Only after someone has opened the package can they see the small print: no purchase is necessary to enter the sweepstakes

The promotion on two-cup packages reads “You could win $25,000” and, in smaller print, “See details inside.” But only after consumers have bought and opened a package can they see the small print: no purchase is necessary to enter the sweepstakes.

The Reese's contest was first reported Monday by Edgar Dworsky, a consumer advocate and former assistant attorney general in Massachusetts, who runs the Consumer World website.

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