Cleveland, OH - JACK Entertainment announced a new Cleveland ad campaign "JACK Loves CLE", which revolves around their love for the people and places that make up the city it calls home. The new campaign highlights JACK Cleveland Casino and JACK Thistledown Racino's connection to the city from sports teams to restaurants, attractions and more.
The locally based brand, has built itself as a committed partner to the Greater Cleveland area. Support for the city can been seen through JACK's economic endeavors, among them, the creation of over 2,000 jobs upon opening, more than $700 million invested into the community through gaming taxes, and over $3.6 million donated to local charitable organizations. Additionally, JACK is committed to creating a strong and supportive relationship with Cleveland's dynamic entertainment partner for the Cleveland Cavaliers and the JACK Thistledown Racino as the official entertainment partner for the Cleveland Browns.
With a focus on all things local, JACK includes team members in the ads as they become the stars of the campaign. Mark Tricano, senior vice president of operations said, "We are honored to be a part of the fabric of such a vibrant city and through this new campaign we want to communicate the love we have for Cleveland."
The ad campaign launched with a TV commercial and will also feature print, billboard and radio components.