BEREA, Ohio (AP) - When Pat Shurmur first joined the Browns, he went unrecognized in local restaurants. Cleveland's first-year coach isn't going out much these days.

With the Browns (3-6) sliding toward another double-digit loss season and a daunting schedule ahead, Shurmur has come under more scrutiny by frustrated Cleveland fans who have grown tired of years of losing.

He has stopped reading the paper or watching TV and acknowledged Thursday that he "fibbed" about ignoring previous criticism. One of the NFL's most passionate fan bases, Browns fans have turned from angry to apathetic.

Tickets for Sunday's game against Jacksonville are available online for as little as $5. Shurmur says he understands why fans are upset and he's asking for their patience as the Browns endure another rebuild. Shurmur believes his young team is improving weekly.