BEREA, Ohio (AP) Joe Banner has been introduced as CEO of the Cleveland Browns, joining new owner Jimmy Haslam III in trying to turn around an NFL franchise stuck in an almost continuous cycle of losing.

Banner spent 19 years with the Philadelphia Eagles, spending 12 seasons as president before leaving the club last season. The 59-year-old will officially start his job on Oct. 25, when Haslam's $1 billion purchase of the Browns from Randy Lerner closes.

Banner is expected to oversee Cleveland's football operations, but it's not yet known how involved he will be in personnel decisions. With Banner joining the Browns, team president Mike Holmgren will leave following this season and retire.

Holmgren was hired by Lerner in 2009 to turn around a team that has made just one playoff appearance since 1999. General manager Tom Heckert's future in Cleveland is uncertain. Banner and Heckert worked together in Philadelphia.